The ideas and suggestions herein are not intended for use in all markets as some or all of the ideas and suggestion may not be appropriate for some markets due to local legal restrictions. Please therefore seek prior approval from your local or regional legal counsel before implementing or using any of the ideas and/or suggestions herein to ensure full compliance with local law, regulations and the JTI Global Marketing Standard at all times.

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For the avoidance of doubt, all references to consumers, audience and people in this website and audio files are references to existing adult smokers.

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